GTU Syllabus for E-Commerce and E-Business (151602)

Total University Exam Format


Theory:- 3
Practical:- 2
Total:- 5

University Exam:- 70
Mid sem Exam :- 30
Practical:- 50


Course Content
1. Introduction to E-Commerce & Technology Infrastructure:
Business models, Revenue models and business processes, Opportunities- nature of ecommerce,
Internet protocols, Internet2 and semantic web.

2. E-Commerce to E-Business and Spotting Business Trends:
Flexible business design, Definition of value, E-Business Communities, Customization
and integration, E-Business.

3. Architecture:
Business engineering customer relationship management.

4. Digitizing the Business and Thinking E-Business Design:
E-channel pattern, E-portal pattern, E-market maker pattern, Self diagnosis.

5. Building the E-Business Backbone:
ERP , SCM

6. Business Process Model:
Customer centric business, Pre order, Point of order and post order customer support.

7. Environment of E-Commerce:
Legal, Ethical and Tax Issues
Legal environment, Use and protection, Online crime, Terrorism and warfare, Ethical issue.

8. Selling on the Web, Revenue Models and Building a Web Presence:
Revenue model, Revenue strategy issues, Usability.

9. Marketing on the Web:
Web marketing strategy, Communication, Segmentation, Advertisement, E-mail marketing.

10. Business to Business Strategy from Electronic Data Interchange to E-Commerce:
Purchasing, Logistics and support activities, Electronic data interchange, EDI, on internet.
Teaching Scheme Evaluation Scheme

11. Online Auctions, Virtual Communities and Web Portals:
Auction overview, Online auctions, Virtual communities and web portals.

12. E-Commerce Softwares and Payment Systems:
Web hosting alternatives, Basic and advance functions of e-commerce softwares, Software
for small, Mid size and large businesses, Online payment basic, Payment cards, Electronic
cash, Electronic wallets, Stored value cards, Internet technologies and banking.